Demographic projections say workers over 50 should be thriving. The reality says otherwise. This article examines both sides of ageism — the discrimination older workers face from employers and recruiters, and the self-limiting beliefs they may have internalised without realising it. Drawing on Becca Levy's Stereotype Embodiment Theory and UK workforce data, it asks an uncomfortable question: what if the most damaging age discrimination is coming from inside your own head? Includes ten practical strategies for challenging age-related self-limiting beliefs.
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